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Pay · 11-2021

Marketing managers earn $166,790 a year at the midpoint

Where you land matters more here than in most jobs — the top tenth earn more than 3.3 times the bottom tenth. The midpoint is $166,790.

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$166,790median a year · United States
$80.19an hour $177,770average 395,240people
Nine in ten people in this work earn between the two ends. The shaded part is the middle half — where most people are.
$123,02025th $166,790median $216,41075th
$90,26010th percentile $293,61090th percentile
$123,020a year at the 25th percentile, nearer a first job
$212,020best-paying state · Massachusetts
$98,750lowest-paying state · West Virginia
+27%top state against the national median
  • Read the spread, not the middle. The median is the midpoint across everyone in the occupation, most of them years into the work. A beginner starts nearer the 10th to 25th percentile, which is why the spread is published alongside it.
  • What the figure counts. The figure counts base pay plus tips, commissions and production bonuses. It leaves out the self-employed, unpaid family workers, private household workers, and the value of benefits or profit sharing.
  • Where you live moves it more than your resume does. National figures. A state or metro area can sit far from the national number, and that gap is usually larger than any difference a resume makes.
  • Not in these numbers. Growth and annual openings are not in this dataset. They come from the separate Employment Projections tables, where an opening is a modelled ten year average and not a posted vacancy.

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025. Retrieved through the BLS Public Data API on 2026-08-13. bls.gov/oes “BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.”

Among the best-paidNumber 14 of 788 occupations by median pay — in the top five per cent.
State matters a lotThe same job pays $212,020 in Massachusetts and $98,750 in West Virginia — a gap of $113,270 a year.

Marketing manager earnings, from starting pay to the highest 10%

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An estimate from survey percentiles, not an offer. Employer, industry, shift and credentials move pay within and beyond this range. Full wage page for this job →

Resumes for marketing managers

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Marketo Marketing AutomationSalesforce softwareGoogle AnalyticsHubSpot softwareGoogle AdsWordPressOracle EloquaAirtable
  • Formulated, directed, or coordinated marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Used sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Identified, developed, or evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. The owner of tiersi.com has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.

Examples

Resumes written for this kind of job.

Real sheets, filled in end to end — for this job and the ones beside it.

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Marketing manager wages in each state

The 36 states where the most people do this work, of 48 with a published figure: their medians range by 1.97 times. Figures are the 2025 survey.

State Median a year Where most start 10th to 90th Employed
Massachusetts $212,020 $122,350 $122,350 — $310,510 14,270
California $193,620 $104,370 $104,370 — $326,400 54,660
Virginia $187,820 $107,710 $107,710 — $292,430 6,890
Colorado $182,730 $121,560 $121,560 — $289,870 6,010
New York $181,200 $104,140 $104,140 — $324,310 54,000
New Jersey $180,040 $126,760 $126,760 — $298,870 13,510
District of Columbia $177,170 $107,400 $107,400 — $291,740 3,470
Minnesota $173,300 $103,160 $103,160 — $303,350 8,500
Washington $172,270 $98,220 $98,220 — $293,590 8,880
Connecticut $169,240 $101,330 $101,330 — $283,930 5,800
North Carolina $165,480 $96,760 $96,760 — $274,100 10,790
Illinois $162,860 $95,990 $95,990 — $276,340 21,140
Oregon $161,560 $93,220 $93,220 — $280,020 4,960
Georgia $160,760 $94,390 $94,390 — $277,180 8,510
Kansas $154,510 $97,870 $97,870 — $243,790 1,570
Maryland $154,160 $82,830 $82,830 — $256,260 6,510
Pennsylvania $150,810 $76,990 $76,990 — $246,320 13,840
Texas $147,880 $81,820 $81,820 — $259,200 44,680
South Carolina $143,290 $79,870 $79,870 — $275,430 3,760
New Hampshire $143,280 $96,990 $96,990 — $229,920 1,460
Florida $142,620 $78,250 $78,250 — $261,310 24,820
Utah $139,830 $79,400 $79,400 — $229,240 6,100
Michigan $138,510 $80,260 $80,260 — $222,910 6,620
Arkansas $136,520 $67,340 $67,340 — $223,680 1,860
Indiana $136,260 $82,380 $82,380 — $233,460 3,350
Wisconsin $133,600 $83,990 $83,990 — $211,990 4,890
Ohio $132,330 $77,490 $77,490 — $224,990 10,620
Arizona $132,220 $86,010 $86,010 — $225,150 4,870
Tennessee $131,990 $78,790 $78,790 — $222,680 7,730
Iowa $131,120 $80,160 $80,160 — $203,180 2,210
Missouri $130,550 $76,160 $76,160 — $226,700 6,550
Kentucky $128,930 $77,340 $77,340 — $204,550 1,930
Oklahoma $126,920 $69,990 $69,990 — $210,760 1,420
Alabama $120,160 $70,790 $70,790 — $225,300 1,540
Nebraska $110,570 $74,510 $74,510 — $194,650 1,910
Nevada $107,550 $66,660 $66,660 — $221,890 3,430

No estimate is published for 1 states: the survey withholds a figure when too few employers report it. Nothing has been filled in for them.

Number 14 of 788 by median pay

Better paid than 98% of the occupations in the survey.

  1. 12 Dentists $170,950
  2. 13 Natural Sciences Managers $167,220
  3. 14 Marketing managers $166,790
  4. 15 Financial Managers $166,570
  5. 16 Computer Hardware Engineers $161,740

Marketing manager pay rate, from hourly to yearly

Starts at this job’s median. Change the rate or the hours; a full-time year is 40 hours for 52 weeks.

$166,795a year

What people often ask

What is a marketing manager’s yearly income?

A marketing manager makes a median of $166,790 a year (2025 survey). The middle half earn between $123,020 and $216,410.

What is a marketing manager’s hourly pay rate?

The median pay rate is $80.19 an hour; the average is $177,770 a year.

What is the starting pay for a marketing manager?

Starting pay is usually near the 25th percentile, $123,020 a year, and sometimes as low as the 10th, $90,260.

Which state pays marketing managers the most?

Massachusetts, with a median of $212,020 a year.

How many people work as marketing managers?

About 395,240 in the United States — number 14 of 788 occupations by median pay.

Work that pays roughly the same

Median pay within $5,050 of what marketing managers earn — $166,790 a year — but not always the same spread.

See all 788 occupations