Market Research Analyst Resume Template
A finished one-page market research analyst resume with the duties, tools and credentials employers look for. Download it as Word or PDF, print it, or change every line in the builder.
Andrew Allen
Market Research Analyst · Consumer Insights
Boston, MA · (617) 555-6187
andrew.allen@email.com · linkedin.com/in/andrewallen
Qualtrics CoreXM Certification
Qualtrics
Profile
Market research analyst with 9 years in consumer goods and retail insights, running 25+ studies a year. Built the segmentation behind a $3M product line launch and cut survey costs 30% by moving tracking studies in-house.
Research Experience
Senior Market Research Analyst
2021 – Present
Harborview Consumer Brands, Boston, MA
- Lead 25+ quantitative and qualitative studies a year for 4 brand teams, from brief to final readout.
- Built a 6-segment consumer model from a 3,200-respondent survey that shaped a $3M product line launch.
- Moved the quarterly brand tracker from an agency to Qualtrics, cutting research costs by 30%.
- Run conjoint and MaxDiff studies to set price points and feature bundles for new product concepts.
- Present findings in Tableau dashboards and decks to VPs, translating stats into clear next steps.
Market Research Analyst
2018 – 2021
Bay State Retail Group, Framingham, MA
- Designed customer satisfaction surveys for 140 stores and tracked NPS trends by region each month.
- Analyzed loyalty program data in SQL and SPSS to size buying segments and basket patterns.
- Moderated 30 focus groups and in-home interviews on private label packaging and store layout.
- Tracked competitor pricing and promotions across 5 chains, feeding weekly reports to merchants.
Research Analyst
2016 – 2018
Northgate Insights, Cambridge, MA
- Programmed and tested online surveys, managed panel sample quotas and cleaned data files.
- Built banner tables and cross-tabs for 40 client projects in food, beverage and personal care.
Certifications
Google Analytics Certification
Google
Research Skills
Survey design & sampling
Consumer segmentation
Conjoint & MaxDiff
Focus group moderation
Competitive analysis
Statistical analysis
Data visualization
Analytics Tools
QualtricsIBM SPSS StatisticsTableauSQLR
Education
M.S. in Marketing Analytics
2016
Bentley University
B.S. in Business Administration, Marketing
2015
Northeastern University
Names, employers and dates on the sample are invented. Duties and software come from O*NET 31.0; credentials were checked against the sources listed below.
Licenses and certifications
- Professional Researcher Certification (PRC) Insights Association Optional, valued by employers
Sources: www.bls.gov
Licensing rules differ by state; check with your state board before you apply.
Skills to list
- Survey Design
- SPSS
- Data Visualization (Tableau)
- Competitive Analysis
- SQL
- A/B Testing
- Consumer Segmentation
- Statistical Analysis
Software and tools
- Google Analytics
- Salesforce software
- WordPress
- Marketo Marketing Automation
- Google Ads
- HubSpot software
- Drupal
- Canva
- Hypertext markup language HTML
- Oracle Eloqua
Duties to describe on a market research analyst resume
- Prepared reports of findings, illustrating data graphically and translating complex findings into written text.
- Sought and provided information to help companies determine their position in the marketplace.
- Conducted research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devised and evaluated methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arranged to obtain existing data.
- Gathered data on competitors and analyzed their prices, sales, and method of marketing and distribution.
Titles along the way
- Research Analyst
- Market Research Analyst
- Senior Market Research Manager
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