Advertising Manager Resume Template
A finished one-page advertising manager resume with the duties, tools and credentials employers look for. Download it as Word or PDF, print it, or change every line in the builder.
Danielle Scott
Advertising Manager · Healthcare & Retail Brands
Nashville, TN · (615) 555-6497
danielle.scott@email.com · linkedin.com/in/daniellescott
Google Ads Search Certification
Google
Meta Certified Media Buying Professional
Meta
Profile
Advertising manager with 10 years in agency and in-house roles, now running a $6.8M annual media budget for a regional health system. Raised appointment conversions from paid media 41% and cut cost per lead 27% in two years.
Advertising Experience
Advertising Manager
2021 – Present
Cumberland Health Partners, Nashville, TN
- Manage a $6.8M annual paid media budget across TV, streaming audio, search, social and outdoor.
- Direct the creative agency and in-house designers on 30+ campaigns a year for 14 service lines.
- Raised online appointment conversions from paid media 41% by rebuilding landing page funnels.
- Cut cost per lead 27% by moving spend from print to Google Ads and Meta lead forms.
- Review all ad copy, scripts and layouts for brand standards and healthcare advertising rules.
Senior Media Planner
2017 – 2021
Broadway & Main Advertising, Nashville, TN
- Planned and bought media for 9 retail, restaurant and banking clients with $12M in billings.
- Negotiated local TV and radio packages that delivered 18% more gross rating points per dollar.
- Built monthly reach, frequency and ROAS reports that clients used to set quarterly budgets.
- Launched programmatic display for 5 clients through The Trade Desk, averaging 0.4% CTR.
Advertising Coordinator
2014 – 2017
Harpeth Home Stores, Franklin, TN
- Produced weekly circulars and in-store signage for 26 stores on a fixed print deadline.
- Tracked co-op advertising funds from 40 vendors and recovered $310K in unclaimed credits.
Core Competencies
Media planning & buyingCampaign budgetingCreative directionAgency managementPaid search & socialAudience researchROAS reporting
Ad Platforms
Google Ads
Meta Ads Manager
Google Analytics 4
The Trade Desk
Salesforce
Education
B.S. in Marketing
2014
Middle Tennessee State University
Names, employers and dates on the sample are invented. Duties and software come from O*NET 31.0; credentials were checked against the sources listed below.
Skills to list
- Media Planning
- Campaign Budgeting
- Ad Copywriting Oversight
- Market Research
- Client Presentations
- Digital Ad Platforms
- Brand Positioning
- Vendor Management
Software and tools
- WordPress
- Google Analytics
- HubSpot software
- Google Ads
- Drupal
- Marketo Marketing Automation
- Hypertext markup language HTML
- Oracle Eloqua
- Microsoft PowerPoint
- Salesforce software
Duties to describe on a advertising manager resume
- Planned and prepared advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspected layouts and advertising copy, and edited scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinated activities of departments, such as sales, graphic arts, media, finance, and research.
- Developed communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Developed comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Directed, motivated, and monitored the mobilization of a campaign team to advance campaign goals.
Titles along the way
- Advertising Coordinator
- Advertising Manager
- Director of Advertising
Your salary range
Pick where you work and how long you have done it. The range comes from the published wage percentiles for this job.
Experience
The survey has no complete figures for that job — pick the closest title from the list.
Name this figure
When they ask “What are your salary expectations?”
An estimate from survey percentiles, not an offer. Employer, industry, shift and credentials move pay within and beyond this range. Full wage page for this job →